India’s jewellery market continues to sparkle in 2025 — but with a new shine. Rising gold prices, changing buyer preferences, and digital innovation are redefining how Indians shop for jewellery.
📈 Market Snapshot
- The Indian jewellery industry remains one of the world’s largest, though growth slowed slightly this year as gold prices rose over 16%.
- Leading brand Titan reported 18% sales growth in Q2 2025 — slower than last year due to high prices.
- Despite that, festive demand is strong — Nashik recorded ₹100 crore in gold sales during Dasara 2025.
💡 Key Trends
- Lightweight Jewellery Boom: With high gold rates, brands like PNG Jewellers launched lightweight lines such as Litestyle for everyday wear.
- Affordable Fine Jewellery: The approval of 9K gold hallmarking allows brands to offer credible, budget-friendly options.
- Lab-Grown Diamonds on the Rise: India’s Surat leads the world in LGD exports, with production doubling in 2024–25.
- Sustainability & Ethics: Customers now prefer recycled metals, lab-grown stones, and traceable sourcing.
- Digital Shopping: AR try-ons and social media marketing are fueling a new wave of online jewellery buyers.
✨ What It Means
The Indian jewellery market is shifting from heavy traditional gold to lightweight, sustainable, and digitally driven jewellery.
Brands that combine tradition with technology are set to sparkle the brightest this festive season.
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